Atomic developed the LiveFit (2009), a ski boot which automatically adapts to the shape of the foot. In 2008 Atomic brought Doubledeck to market, the first technology to automatically adapt the radius and flex to the style of the skier and skiing conditions. Today Atomic manufactures around 600,000 pairs of skis per year. In November 1994, the Amer Sports Group (which also includes Arc´teryx, Peak Performance, Armada, Enve, DeMarini, Wilson, Suunto, Precor, Volant and Salomon) acquired Atomic for 918.7 million schillings (66.8 million euros), and in March 2006 the insolvency procedures were lifted. In 1994, the BAWAG requested Atomic to be put in insolvency. However, Atomic faced financial difficulties due to high products rejection when transitioning to the "Schalenski" technology (cap ski), and to failures in the booming snowboard market. Ski production peaked at 831,000 pairs in 19. Atomic continued to expand its range, and in 1989, it became the first one-stop supplier for skis, bindings, boots and poles. In 1981, Atomic started production in the Bulgarian city of Chepelare, becoming the first west-block company to open a plant in the eastern-bloc countries. In 1971, the company increased its production capacity by building a second factory in Altenmarkt im Pongau, where the majority of their ski production still takes place. Atomic (officially Atomic Austria GmbH) is an Austrian company that manufactures and sells skis and other skiing equipment, such as boots, bindings, helmets, ski poles, goggles, bags, apparel and protective equipment.Ītomic is a subsidiary of Amer Sports Corporation, since 2019 itself a subsidiary of the Chinese group Anta Sports with sister brands Wilson, Suunto, Sports Tracker, Salomon, Precor, Arc'teryx.Īlois Rohrmoser founded Atomic in 1955.
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